What is Schema and when building website?

Schema (also called Schema Markup or structured data) is a type of code added to your website that helps search engines better understand your content. 

It provides extra context about your pages—such as your business details, services, reviews, FAQs, and products—so search engines can display richer, more informative results.

When schema is implemented correctly, it can enable rich search results like star ratings, FAQ dropdowns, business info panels, and enhanced listings in Google search. This improves visibility, increases click-through rates and helps your site stand out from competitors.

Common types of schema include:

• Organization schema – identifies your business name, logo, and contact info
• Website schema – helps search engines understand your site structure
• FAQ schema – displays frequently asked questions directly in search results
• Product & Service schema – highlights offerings, pricing, and features